ABOUT me
If this were LinkedIn, I’d call myself a creative ninja or brand whisperer.
Thankfully, it isn’t.
I prefer commas over katanas and find that most‘whispering’involves politely arguing over feedback.
With over a decade of trying to make briefs sound like they were written by humans, not AI, I’ve learned to make ‘as per discussion’ read like something worth reading.
i AM looking for work that makes sense SANS THE 20-slide rationale.
Wild, I know.
Ogilvy & Mather
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DDB Mudra
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Creativeland Asia
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Tilt Brands
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Ogilvy & Mather 〰️ DDB Mudra 〰️ Creativeland Asia 〰️ Tilt Brands 〰️
ALL THE WORK THAT I EXPLAINED TO MY MOM.
OR ATLEAST TRIED TO.
META
brief gave me drama.
i gave it a hashtag.
Story Toh Banti Hai was a campaign about life’s little overreactions. how every mini mishap and minor meltdown somehow becomes content.
We didn’t fight it; we filmed it.
Every occasion called for a story, and why not?
Less‘once upon a time, more ‘wait, record this.’
Views spiked, creators piled on, and the internet did what it does best — made a moment out of everything.
MYNTRA
Every brand was yelling SALE! like the internet had bad hearing. Myntra didn’t.
What happens when sale campaigns ditch begging?
Sharp copy, clean design, and humour that made people chuckle before they purchased.
A23
Blind luck: still buffering
Every gaming app was busy promising jackpots.
a23 brought in Shah Rukh Khan to promise good judgment.
Yahaan Dimaag Jeetega made thinking look cinematic — SRK-sized DIMPLES meets poker-faced wit. He didn’t sell the win. he sold the smirk before it.
Because anyone can play. Not everyone can process.
kenko
Less get well soon.
More do the math.
Kenko made people realise that peace of mind isn’t a promise. it’s a price point.
wellness jargon did nothing for the consumers.
the prescription? bills with better bedside manners.
MG
Torque’s cute.
Truth’s cuter.
Every car brand was busy flexing speed, power, and poetry about the open road.
The MG Comet skipped all that, and the traffic too.
cut the Crap spoke to Gen Z the way they speak to everyone else: with humour, honesty, and a well-timed eye roll.
No horsepower drama. No eco-preaching.
Just a small, electric car with a big sense of self-awareness.
crunchyroll
REALITY’S GOT NOTHING ON ANIME.
This wasn’t just another OTT launch, it was a declaration of allegiance. A platform built for people who don’t just watch anime, they live there.
fans now got a place where subtitles feel like home and Mondays are just release days in disguise. No filler episodes, no casual viewers, no judgment. just chaos, comfort, and impeccable storytelling.
Because when your world-building’s this good, who needs the real one?
WORK THAT made it OUT OF THE DECK. SOMEHOW.
THE ONE THAT GOT AWAY
:boo hoo:
in my unpaid intern era.
